Although it appears increasingly important yet potentially challenging to attract customers to physical stores, location-based messaging, i.e., delivering mobile phone messages using data about the recipient's location when that recipient is near the sender, has been said to enable such attraction. Still, …

Proper decision making represent one of an organization’s most important capabilities. To manage decisions and underlying business rules, an increasing number of organizations have begun to use business rules management (BRM). However, given BRM research’s and practice’s nascence, we need to more deeply …