Today, online business offerings are seemingly increasing in popularity in response to consumer demands, reflecting on e-commerce developments. In relation to e-commerce and online service important factors identified in literature include design, customer service, security/privacy, and fulfillment. …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

The following report describes the issues that Medisol B.V. is currently facing regarding their maintenance practices. It shows to which extent may the company increase the total turnover received from the maintenance contracts, while at the same time, reducing the amount of time and money that they …

According to CBS (2017), over the last ten years the number of physical shops declined by 5 percent. In the meantime, the number of web shops were fivefold (CBS, 2017). Now, due to the declining of shops and the increasing of online sales it is now even more important to have a good store environment …

The German sportscar brand Porsche is one of the best-selling sportscar brands in the Netherlands, as stated in a research by the RAI association (2019b). Haaglanden Motorsport is a Porsche specialist, with its focus in maintenance, purchase, sales and additional services connected to Porsche. Over the …

Personalization seems difficult to apply. Some of these problems are caused by the fact that personalization means something different for every company and for the different factors in the value chain. This lack of agreement on the meaning of personalization limits successful communication between the …

Coca-Cola European Partners Netherlands (hereafter: CCEP-NL) launched a website called the Coca-Cola Club (hereafter: the Club) at the start of January, 2019. This website was meant to help CCEP-NL sell more products to businesses who buy below 2.500 liters of Coca-Cola products on a yearly basis. In …

To make a short summary of this Thesis project, it is written for Finca Rosario situated in Gran Canaria. The client 's desire is to enter the market and to be a luxurious villa with its marvelous orange - tree plantation in a unique region of Gran Canaria in a village called Fataga. Since the business …

Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …