Horses are non-ruminant animals and their digestive tract is designed to digest fibrous roughage. In the wild they mostly eat grasses supplemented with herbs and parts of shrubs and trees. Generally, they eat mostly young, nutritious grasses which are short. Topics which will be discussed are obesities, …

The objective is to describe the German horse feed market and its developments and to investigate what the change in legislation means to production, packaging and marketing processes for feed manufacturers and therefore what manufacturer’s problems with the new legislation are. Furthermore it has to …

A previous study done by the chamber of agriculture in Hannover indicates that soaking hay reduces the fructan level. That is why this study will investigate if that is true and how long the hay must be soaked for the best outcome. The questions which will be answered are: - main question: Does soaking …

The objective of this research is to analyse the German equestrianism print and online media by assessing quality, characteristics and focus groups of each medium in order to find the suitable media that go in line with Pavo's marketing communication strategy and reach their target group effectively …