BACKGROUND: Outdoor play is essential for children's development. However, children with disabilities face barriers in outdoor play. In the Netherlands, there are limited opportunities for children with and without disabilities to play together. While previous research examined the perspectives of parents, …

Background: As populations age, maintaining physical activity (PA) is essential to reduce chronic disease risk and preserve functional independence in older adults. Technology-supported interventions, such as wearables, mobile applications, and web-based platforms, have emerged as effective tools to …

Traditional non-linear models offer Dutch municipalities limited insight into the social behaviour of local stakeholders, even though this behaviour largely determines the success of policies in complex sociotechnical systems. This study addresses the following research question: “How can an agent-based …

Nicotine is a well-known and highly addictive substance with complex effects on cognition, anxiety, and neurophysiology. Despite its short-term anxiolytic effects, this drug often exacerbates anxiety symptoms. It disrupts emotional regulation through its impact on the central nucleus of the amygdala …

Adolescent delinquency is a major concern in Iranian society, influenced by familial and social factors. The present study examined whether self-control mediated the relationship between parental attachment and delinquency among 528 adolescents (63% female) aged 15–17 years recruited from high schools …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

This thesis explores the evolving relationship between social media and fashion identity in the aftermath of the Covid-19 pandemic. Since public life was drastically restricted during the lockdowns, social media platforms emerged as critical spaces for self-expression, inspiration, and identity experimentation …

Research on the spatial variation in ‘populist’ and ‘anti-establishment’ voting focuses on the role of ‘left behind places’, where these parties are particularly successful in regions that have been left behind economically or culturally. Applying this perspective to the German case, this paper examines …