This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

Scooperz is a Social and Influencer Marketing Agency, that aims to revolutionise the online presence of the most globally renowned brands and talents. They specialize in four key areas namely: Social Media Marketing, Influencer Marketing, Talent Management, and Social Media Management (Scooperz, 2024a). …

For the Dam tot damloop, a running event with 36,757 participants and 115,000 visitors, both an economic impact analysis (IEA) and a social cost benefit analysis (SCBA) are made to study the (broader) economic effects. Three overlapping geographical regions are studied and two new estimates of non-market …

At the moment, Indibleu operates on a B2B level where clients are coming through one of their partners. However, over the past years Indibleu has noticed that more clients start to come directly to make a booking instead of coming through a third party. Therefore, Indibleu wants to start using social …

Binnen Ribhouse Texas Voorst leefde een angst dat na enkele jaren de populariteit zou afnemen. Dit komt omdat er tot op heden weinig tot niks met de marketing wordt gedaan.  Er is daarom besloten om een marketingimago te ontwikkelen dat een stabiele bezettingsgraad creëert voor Ribhouse Texas Voorst …

The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

White paper: Financing the circular economy in the tourism sector For SMEs in tourism, a transition to a circular economy can often be costly. Crowdfunding is a promising financing approach for a circular economy in tourism as it can help avoid the bureaucratic and often complex funding application …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …