Objectives: Aiming to reduce distributed denial-of-service (DDoS) attacks by alerting the consciences of Internet users, this paper evaluates the effectiveness of four warning banners displayed as online ads (deterrent—control, social, informative, and reorienting) and the contents of their two linked …

While many researchers have investigated soft skills for different roles related to business, engineering, healthcare and others, the soft skills needed by the chief information security officer (CISO) in a leadership position are not studied in-depth. This paper describes a first study aimed at filling …

This study addresses the role of a Dutch chief information security officer (CISO) and the soft skills required in this leadership role. The overview of soft skills is the outcome of the CISO perspectives in a Delphi study combined with an analysis of soft skills mentioned in job ads. A comparison with an …

Door de schaarste op de woningmarkt en het groeiend aantal woningmakelaars wordt het voor makelaars steeds lastiger woningen in verkoop te krijgen. De concurrentiestrijd wordt hierdoor heviger. Om deze strijd te winnen is het van belang dat potentiële verkopers bekend zijn met de woningmakelaar. De naamsbekendheid …

This article describes the research of an undeveloped area in Cyber Security: the role of Chief Information Security Officer (CISO) and the needed soft skills in a leadership role. A dual research that has a CISO track and a business leaders track covers the demand by the business and the view of the …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

De service-tak van SOCIALR verleent o.a. online advertising voor haar klanten, hierbij geeft SOCIALR haar klanten graag inzicht in de statistieken over de online advertising campagnes. Deze statistieken dienen online en real-time te zijn. Tot nu toe heeft SOCIALR dit gedaan met behulp van een externe …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

The issue surrounding body-esteem and dissatisfaction is a growing issue in Western societies. Societal pressures force women to focus on their appearance. The societal ideal that women have to be in shape, slender and attractive at all times has a negative influence on women’s body image and body esteem. …