In leaving the more traditional territories of the concert performance for broader societal contexts, professional musicians increasingly devise music in closer collaboration with their audience rather than present it on a stage. Although the interest for such forms of devising co-creative musicking …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

Municipalities increasingly seek to include citizens in decision-making processes regarding local issues, such as urban planning. This paper presents a case study on using Virtual Reality (VR) in a process of civic participation in the redesign of a public park. The municipality included citizens in …

The reason for this research is the missing social media strategy for Beauty Oranje, the beauty center of the Hotels van Oranje. Within four months the social media strategy of Beauty Oranje will be formed through a combination of existing literature aimed at formulating a social media strategy. The …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

Paper voor het Pop en Jazz Platform 2017 van de European Association of Conservatoires AEC, London, 18-2-2017

Presentatie op uitnodiging ‘Audience and Performer Relations - On Musicians and Audiences’ tijdens het Pop and Jazz Platform 2017van de European Association of Conservatoires AEC, Trinity Laban Conservatoire of Music and Dance, London, UK, 18/2/2017

In media audience research we tend to assume that media are engaged with when they are used, however ‘light’ such engagement might be. Once ‘passive media use’ was banned as a reference to media use, being a media audience member became synonymous with being a meaning producer. In audience research however …

This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urban environment. The study involved a large temporary interactive public display on a central city square showing a selection of custom-made …