Research paper presented at the 24th International Public Relations Research Symposium BledCom 2017 "CSR in Hypermodern Times", June 29 - July 1, 2017, Bled, Slovenia.

Purpose The purpose of this paper is to examine an organization's operational alignment in the process of alliance formation. Design/methodology/approach A literature study was conducted on the strategic importance of assessing and aligning organizations' operations for alliancing. Furthermore, …

The paper analyses key elements of communication that may lead to accusations that a company is engaging in practices of greenwashing failing to create stakeholder engagement. According to sensemaking and sensegiving approaches, the theoretical foundations that underpin the concepts of corporate social …

HU University of Applied Sciences Utrecht (HU) initiated a sustainability program in 2010. A compelling vision, collaboration with external partners, interdisciplinary research and interweavement of research and education are important elements in this program. The scope of this paper is sustainability …

Purpose – This paper aims to introduce the special issue on CSR communication attached to the First International CSR Communication Conference held in Amsterdam in October 2011. The aim of the introduction is also to review CSR communication papers published in scholarly journals in order to make a summary …