Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared …

In the Ems-Dollart-region in the North of the Netherlands and North-West Germany, startups are contributing to the region’s economy. In principal, well-developed startup and entrepreneurship ecosystems are an important factor for prosperity. Such ecosystems consist of companies, regional policy institutions, …

De expertgroep Cross-border (E)-commerce heeft dit jaar onderzoek gedaan naar de gevolgen van de COVID-19-pandemie voor de internationale e-commercemarkt. De wereldwijde economie kreeg een forse dreun te verwerken. Zijn er alleen maar verliezers in deze wereldwijde crisis, door velen betiteld als de …

The thesis focusses on the development of a business model of a tourist card in the cross-border regions Grafschaft Bentheim (GER) and North-East Twente (NL). After conducting qualitative research in terms of literature research and interviews, a tourist card in the form of a disount card has been chosen. …

In cross-border e-commerce, electronic retailers (e-retailers) aim to extend their sales activities via the Internet beyond national borders. Unlike large companies, small and medium-sized enterprises are struggling with their international online expansion. This phenomenon is not limited to countries …

In 2015, the European Commission has outlined the institution’s strategy on reaching a harmonized Digital Single Market by focusing on a set of issues, many of which are targeted towards eCommerce. However, this is a global industry which sparked new technologies, industries, services and products while …

Internationalisation is the expansion of a firms operations to foreign markets and includes not only import and export but also foreign direct investments and international cooperation. Today’s globalising economy has resulted in a growing number of small and medium enterprises (SMEs) undertaking international …

Rational exportations warrant a multitude of sophisticated homework done in advance in an enterprise's homeland as prerequisite before the conscientious companies could embark on their discrepant exportation efforts. This report expounded hereinafter aims to furnish the author's internship assignment …