This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

Organizations collect a vast amount of data of different types, from various sources, and through different channels. Primarily, these data are used by these organizations to facilitate their core business processes. However, today we witness a growing tendency to use these data for other purposes than …

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

This research aimed high since the beginning. The development of it has had unfortunate circumstances and very difficult moments where it was believed lost the direction of this investigation. After many attempts, and the help of Promperu by providing information and insights i was able to carry on with …

The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

Currently, in a fast-growing electronic age, digital presence is becoming a necessity in order to maintain pace with the current technological evolution. In addition, increasing labor costs due to governmental regulations is challenging McDonalds’ scheme of providing low priced meals. Resorting to technology …

People with a visual impairment (PVI) often experience difficulties with wayfinding. Current navigation applications have limited communication channels and do not provide detailed enough information to support PVI. By transmitting wayfinding information via multimodal channels and combining these with …

Social media is a transformative digital technology, collapsing the “six degrees of separation” which have previously characterized many social networks, and breaking down many of the barriers to individuals communicating with each other. Some commentators suggest that this is having profound effects …

The Main question of the Thesis is: Which hardware and software is needed to test the ADC module of the EVA setup without the help of the EVA setup? Before answering the main question some background information is needed. At NXP there is a bench test setup called the EVA. The EVA consist of several …