The video gaming industry has grown to become massive, wherein emerging markets are becoming the dominant force in this growth. Brazil as one of the fastest growing markets for casual video games and poses as an opportunity for gaming companies. Plinga has entered this market, but monetizing Brazilian …

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

In this paper we present an experiment which has been performed to validate a pragmatic-based, expert-based and basic-level ontology. These ontologies were created for use in an application which generates questions for ordinary people with the purpose to determine a crisis situation. All three ontologies …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

Light pollution is one of the fastest growing and most pervasive of environmental pollution (Chepesiuk, 2009). In the last couple of years, a lot of research has been done about the effects of light pollution. The interest in light pollution has been growing in many fields of science, extending from …

The creative economy is described by media entrepreneur and analyst John Howkins as ‘the fastest growing business in the world’ and reflects the growing power of ideas – and how people make money from ideas. It is driven by the view that ‘twenty-first century industries will depend increasingly on the …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

SMEs represent a very important part of the European economy today, and within this SME group the creative sector is recently one of the fastest growing sectors. Our paper studies the innovation management of 105 creative SMEs in Flanders and the Netherlands, based on the innovation diagnostic instrument, …

The implementation of democracy in 1994 has led the country to become one of the fastest growing tourist markets of the African continent. The increasing number of foreign tourists to South Africa has resulted in more demand for paid accommodation. This report provides detailed information on South Africa's …