Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

Purpose A growing body of scholarly research focuses on internal communication (IC), which, over the past decade, has become an important specialisation within the field of communication. However, little scholarly attention has been paid to IC education, resulting in a lack of academic knowledge about …

Athletes in minority sports often have a second job to earn enough income to support their sports career. This is mainly due to the lack of sponsors involved in these sports. Athletes that want to live from minority sports need to create a strong personal brand to attract sponsors. To find out how, this …

Due to labour shortages it is a challenge to find skilled employees and many companies struggle to retain employees because of competing employers. In the Netherlands there are many international students and graduates who leave after receiving their degree. Therefore, this research aims to advise Dutch …

Keynote at the annual conference in Belgrade of the Businet Network

The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …

The purpose of this report is to document research conducted at The Hague University of Applied Sciences, commissioned by The Hague’s International Affairs Department, on the topic of the Bethel’s church asylum of the Tamrazyan family in The Hague. The specific case of the Tamrazyan family, who found …

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

Doordat het vervullen van vacatures moeizaam verloopt, wil Perry haar employer brand verbeteren. Employer branding is een ander woord voor de inspanningen die de organisatie levert om duidelijk te maken aan zowel de interne als externe arbeidsmarktdoelgroepen wat de organisatie onderscheidend en aantrekkelijk …

Het doel van dit onderzoek is het verkrijgen van inzicht in de wijze waarop Enginear, vanuit de eigen visie, de jonge ingenieurs op de arbeidsmarkt aan zich kan binden, zodat zij kan beschikken over een groter aanbod (potentiële) externe werknemers. Enginear heeft een duidelijke visie en positionering …