The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

The Saxion XR Lab offered the assignment to recreate a news item in virtual reality. This report covers the research regarding the news items‘ impact compared to a traditional representation, such as an article. To invent a solution that appeals to young adults and fills a market gap, a demo VR experience …

The aim of the conducted research is to understand wine consumption in South Africa compared to historical wine-consuming countries and why it is wasted at consumer level. This report is destined to professionals of the wine industry but also to consumers and environmental institutions. Food waste can …

The global market for conditioned transport – predominantly conducted in refrigerated containers (‘reefers’) – grows rapidly. Due to the energy usage for continuous cargo cooling, the climate impact of cold logistics chains is substantial and still increasing. In addressing climate concerns, governments …

BioTrade is a business model that promotes protection, conservation and use of native biodiverse resources, implemented through the fundamental pillars of sustainability. Within that context, the purpose of the present thesis is to account for the sustainable viability of the exportable, native products …

Executive summary  Smart buildings are becoming of increased importance in the Dutch office building environment, due to the new legislation of the government to only build ´energy-neutral´ buildings. The increase in Smart Buildings and technology in real estate is also of importance for the Facility …

The case study assesses the question ‘how can Scope best utilise the critical success factors of Scope One to gain market share?’, by focusing on identifying and analysing the critical success factors of Scope One. A framework was devised from four project management theories and two agile software development …

The research is conducted for Nissan Nederland. Since 2017, this company has changed their method of targets engagement. The goal of this change is dividing the method of targets of two car branches of Nissan Nederland, the private market versus the fleet market. The result of this change should help …

Citysoundz is an event agency located in Northeim, Germany, which is led by Tomas Sniadowski, the owner of the company. He further runs the companies Pianissimo, Symphonicus and Tomas Marks Music Publishing. Since leading four individual companies causes high costs and an unclear overview, the research …

This report is written for Pavino sgroppino, a supplier of the upmarket cocktail sgroppino. The drink consists of lemon sorbet, prosecco and vodka, which is prepared with great craftsmanship in the kitchens of Pavan. Pavino is a supplier for hospitality occasions and a few wholesalers. The goal of this …