Social media are increasingly populated with brand messages that are linked to timely events, a practice that is also known as real-time marketing (RTM). In this study, we examine whether RTM is an effective strategy to boost sharing behaviour, and if so, what moment- and content-related characteristics …

Twitter timelines are increasingly populated with brand tweets that are linked to public events, a practice that is also known as real-time marketing (RTM). In two studies, we examine whether RTM is an effective strategy to boost sharing behavior, and if so, what event- and content-related characteristics …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

Traditionally, most cleaning activities take place in the evening or during nighttime. In the Netherlands, day-time cleaning is becoming increasingly popular. It is however unknown how day-time cleaning affects perceptions and satisfaction of end-users. An experimental field study was conducted on trains …

Purpose: To present a new Value Adding Management model in order to support decision makers in identifying appropriate interventions to add value to the organisation, to manage its implementation, and to measure the output and outcomes. Theory: The paper builds on value adding management theories and …

The future of traditional print media such as newspapers and magazines has gradually become a topic of discussion over the last few years. Due to the increase in digital media consumption, traditional media companies see their newspaper subscriptions decline and print magazines are slowly disappearing …

Purpose – This paper aims to introduce the special issue on CSR communication attached to the First International CSR Communication Conference held in Amsterdam in October 2011. The aim of the introduction is also to review CSR communication papers published in scholarly journals in order to make a summary …

De stichting Mad emergent art center (MadLab) is een vrijwilligersorganisatie die zich inzet voor het combineren van kunst en techniek om vooruitstrevende projecten neer te zetten. Een van de nieuwste ondernemingen van de stichting is het Open Data Platform Eindhoven: Open Eindhoven, dat zich focust …

Wat is spel? Spel kent vele verschillende definities en kenmerken. Spelen is belangrijk voor de ontwikkeling van een kind, het stimuleert de lichamelijke en de verstandelijke ontwikkeling, maar ook de sociaal emotionele ontwikkeling. Er zijn ook bepaalde voorwaarden nodig om het kind te laten spelen, …