Recently the problem of an excessive tourism became very noticeable in the capital of the Netherlands. Tourists focus only on the few key places that make Dutch culture, ignoring the rest of the country, leaving other cities and villages empty and creating traffic in Amsterdam (Schlagwein, 2019; Boffey, …

Purpose: This study aims to extend literature on academic entrepreneurship and entrepreneurial networking by examining how academics, in their role of entrepreneurial educators, network for the creation and execution of novel teaching practices in cooperation with external actors. Design/methodology/approach: …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

International entrepreneurship (IE) as a field of research has emerged at the intersection of internationalization and entrepreneurship theories. At this intersection it has come to emphasize the activities centered on international opportunities. International opportunities, then, are about value creation …

Background: In general people after stroke do not meet the recommendations for physical activity to conduct a healthy lifestyle. Programs to stimulate walking activity to increase physical activity are based on the available insights into barriers and facilitators to physical activity after stroke. However, …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …

In this paper we discuss our experiences with the 1:10:100 approach for organizing requirements elicitation in open innovation projects. 1:10:100 was originally developed to tackle the complexity of ‘wicked’ design problems, but also turns out to be a helpful means to organize requirements oriented pro …