The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

The following report describes the issues that Medisol B.V. is currently facing regarding their maintenance practices. It shows to which extent may the company increase the total turnover received from the maintenance contracts, while at the same time, reducing the amount of time and money that they …

The student executed his graduation assigment at Mitsubishi Turbocharger and Engine Europe B.V. (MTEE) within the Purchase department and more specifically the SQDE (Supplier Quality Development Engineering) team. This team is responsible for all matters related to suppliers, and with one of those matters …

The thesis focusses on the development of a business model of a tourist card in the cross-border regions Grafschaft Bentheim (GER) and North-East Twente (NL). After conducting qualitative research in terms of literature research and interviews, a tourist card in the form of a disount card has been chosen. …

The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

Introduction: Augmented reality enriches online shopping with a new virtual aspect that offers customers the ability to try a product before purchasing it online. It superimposes digital information onto the physical environment which opens up opportunities for businesses involved in eCommerce (Sharma, …

Banks in the Netherlands are involved in Corpore Social Responsibility (CSR). What banks do for Corporate Social Responsibility and how they do it is not always clear. Different motives for Corporate Social Responsibility exist and as an effect, it remains questionable how customers would react to CSR …

The main purpose of this dissertation is to establish which road (ownership or circulation) car tax model is best to reduce CO2 emissions in the European Union. In Europe, climate change and reduction of greenhouse gasses is a concern among the population, as it is seen by the growing Eco activism as …

First, the current study aims to identify the determining factors of the purchase price of sportswear worn by runners. Second, this study aims to demonstrate that diary-methods can be a useful method in sports consumption research as they provide in a large amount of data on a very detailed, non-aggregated …