This thesis explores the realm of books and bookstores; namely Waterstones Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology, Design-Based Research, “which aims at designing, …

Workplace wellness has become a popular way of working among companies. Being able to work on mental and physical health at work increases employee loyalty, productivity and decreases absenteeism rates. It is therefore important to stand out in the market by offering a vitality program, to attract new …

Den Haag Marketing is the marketing and promotion organisation of the city The Hague and its seaside resorts; Scheveningen and Kijkduin. Den Haag Marketing(DHM) promotes attractions and events in The Hague that would be interesting for the intended target groups. The organisation takes care of the city’s …