We propose and test two possible drivers of Topical Advertising (TA) success (1) temporal location of the message, and (2) temporal responsiveness of the message. By doing so, we attempt to gain a deeper understanding of TA, and the importance of temporal characteristics to leverage its success, as measured …

The Development Assistance Committee (DAC) of the Organisation for Economic Co-operation and Development (OECD) accepted a proposal to include the World Tourism Organization (UNWTO) on the list of international organizations eligible to receive official development assistance (ODA). UNWTO’s inclusion …

We, humans have our roots in pre-Anthropocene eras where we gathered skills for survival and establishing our culture. The cumulated tacit knowledge, the skills, ideas and experiences that can only be shared by personal contact and mutual trust, is evolved and cumulated during this pre-Anthropocene era. …

Different unexpected combinations between industry, local government, private participants, educational institutes and artists resulted past year in challenging opportunities for transitions in urban and rural areas. The power of art with the perspective of the artist approaching challenges evokes a …

Sportevenementen bieden niet alleen kansen voor stedelijke of economische ontwikkeling, maar ook voor het ontwikkelen van de lokale gemeenschap (Misener & Mason, 2006). Volgens Taks (2013) zijn het vooral de kleinere non-mega sportevenementen (NMSEs) die relevant zijn voor het creëren van een sociaal-maatschappelijke …

Many cities around the world are seeking an enhanced presence of the emerging innovation economy in order to grow a new base of jobs, adjust to industrial change, or leverage technology to address sustainability, resilience,and social cohesion. In the current cycle, cities are focusing investment and …

Le Grand Départ Tour the France 2015 took place in Utrecht on the 4th and 5th of July 2015. In advance to the first two stages a major side-event program is carried out which started a 100 days before the 4th of July. Utrecht University, School of Governance carried out a research to the legacy of Le …

Abstract for the European Association for Sport Management conference 2015 in Dublin. The aim of this study is to evaluate the effectiveness of the side-event program, with the focus on social, cultural, sportive and economic objectives. Further, the aim is to gain insight in how an major elite sport …

Het hoofdstuk gaat over sociale impact en legacy management van sportevenementen.

Business leaders increasingly face pressure from stakeholders to be transparent. There appears however little consensus on the risks and payoffs of disclosing vital information such as corporate strategy. To fill this gap, this study analyzes firm-specific determinants and organisational outcomes of …