Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

Data analysis and data sharing is becoming increasingly important for creating value in the food supply chain. Readily available data is often already shared between supply chain parties, but to achieve additional benefits these parties will have to invest in additional data capturing. Especially product …

More and more municipalities are, fortunately, working on play-friendly public spaces. However, many policy visions and investments are still based on assumptions made by municipal officials or suppliers of play equipment.

In this design research, a new design thinking model is utilised to create a sustainable capsule collection and future roadmap to improve environmental impact for the company Hang Eleven BV (Hereinafter referred to as H11). The design model explores 3 different phases; inspiration, ideation and implementation. …

The forthcoming research justification renders a lengthy explanation of how Somitra B.V. can bridge the gap between potential customers and their product solution within the German market. Somitra B.V. aims to determine the viability of their product "Smart Water Meters" directly with potential customers …

Relationships between buyers and suppliers are highly important for doing business in an international environment. Before the buyer actually makes a purchase, several steps should take place in order to ensure satisfied customers. The complete process of a buyer who is searching for the right supplier, …

The purpose of this paper is to gain deeper insight into the practical judgements we are making together in ongoing organizational life when realizing a complex innovative technical project for a customer and so enrich the understanding of how customer orientation emerges in an organization. The outcome …

The purpose of the model is to explore the influence of the design of circular business models (CBMs) on CBM viability. The model represents an Industrial Symbiosis Network (ISN) in which a processor uses the organic waste from suppliers to produce biogas and nutrient rich digestate for local reuse. …

This is a repository containing an agent-based model (code, data, documents and results) of Industrial Symbiosis Network implementation. The repository is related to the publication: Lange, K.P., Korevaar, G., Nikolic, I., Herder, P.M., 2021. Actor Behaviour and Robustness of Industrial Symbiosis Networks: …

SummarySustainability is a necessity for businesses from many different angles. Sustainable supply chain management has been gaining attention continuously due to increased attention to sustainable targets on organizational and macro policy levels. Local and organic products have been a recent demand …