Global dynamics challenge businesses and industries more than ever before. Notably, the trend of sustainability impacts the tourism industry, which explains the focus on consciousness and projects initiated by NGOs.  This research study was conducted for Fundación CODESPA – a changemaker striving for …

Purpose Stakeholders have divergent views concerning sustainability in the development of tourism in Ylläs. The danger of these differences is that it can result into a conflict that could jeopardize the fragile ecosystem and livelihood of the locals. Therefore, the purpose of this paper is to explore …

The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

In this paper we position sustainable tourism of the Wadden. The aim is to clarify the complex issues at stake and therewith provide a framework for future actions and policies.

This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

Bergerden Agropark is a greenhouse zone area in province of Gelderland in the Netherlands. The local government, municipalities Nijmegen and Arnhem, is the owner of the land and it invested a lot on sustainable energy system in Begerden Agropark. The greenhouse entrepreneurs built new and modern greenhouses …

The Business and Marketing Communication Plan for the QualityTourism Awards aims to understand the current market situation in the tourism industry, along with finding the most appropriate marketing and communication tools to introduce the new QualityTourism Awards to the tourism market. Furthermore, …

The Coastal & Marine Union (EUCC) is an international NGO striving for healthy seas and sustainable and attractive coasts for both people and nature. At the beginning of this year (2012), the EUCC launched the QualityTourism program. Unlike their QualityCoast program, which is directed at the holiday …