Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

We propose aesthetic engagement as a valuable construct for organisation studies to advance its contribution to organising for sustainability. Aesthetic engagement is defined as a set of material practices that re-engage humans and systems to trigger and accelerate transitions towards regenerative futures. …

More and more non-Western brands and designers entering the fashion world introducing new values, narratives and aesthetics into a dominant Western Fashion discourse deeply intertwined with notions of conceptualism, modernism and postmodernism. In a moment of history where we are facing a failing fashion …

The process of making adaptive and responsive wearables on the scale of the body hasoften been a process where designers use off-the-shelf parts or hand-crafted electronics to fabricategarments. However, recent research has shown the importance of emergence in the process of making.Second Skins is a …

We describe here the design and implementation of the Fashion Tech Farm (FTF), which aims to drive sustainable innovation in garments and fashion. We describe our goals, design principles, and the implementation. The design principles are rooted in an understanding of the fashion system, open networks, …

White paper: Financing the circular economy in the tourism sector For SMEs in tourism, a transition to a circular economy can often be costly. Crowdfunding is a promising financing approach for a circular economy in tourism as it can help avoid the bureaucratic and often complex funding application …

This thesis is written for Modint, the trade association that consults companies for the fashion- and textile industry in the Netherlands. Pursuing a circular economy is a worldwide priority and the EPR legislation also known as Extended Producer Responsibility, requires the fashion- and textile industry …

This thesis is written on behalf of AFRIEK. AFRIEK is a fashion brand based in Rwanda which has the vision to show the power of cross-cultural collaboration based on equality. AFRIEK became much more of a research project than only a commercial brand: trying to be as sustainable as possible while keeping …

In this design research, a new design thinking model is utilised to create a sustainable capsule collection and future roadmap to improve environmental impact for the company Hang Eleven BV (Hereinafter referred to as H11). The design model explores 3 different phases; inspiration, ideation and implementation. …

Goal:Create an e-learning or gamified prototype to increase the awareness of Dutch teenagers.Relevance:Today’s environment is devastated by the impact of fast fashion. People and planet suffer from the consequences of pollution and bad working environments. This project is created to increase the awareness …