Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

The subject of this textbook is a methodical approach on the complex problem-solving process of conceptual structural design, leading to a controlled build-up of insight into the behaviour of the structure and supporting the actual successive design decisions during the conceptual design phase on the …

Urban regions are confronted with huge sustainability challenges. Their future depends to a large extent on our ability to promote sustainable urban development. However, sustainability challenges in cities are inherently complex and need integrated, multidisciplinary solutions. This textbook on Smart …

This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively …

In response to present-day societal and technological developments, the national concrete association BV, the national steel association BmS, and the Amsterdam University of Applied Science-including their corresponding professional master’s programmes in structural design - established a national lectorate …

BACKGROUND: Intensive Care Units (ICUs) are daunting environments for physiotherapy (PT) students performing clinical rotations. To prepare students for this environment, a newly developed, evidence-based e-learning module was designed and implemented in the undergraduate curriculum. The aim of this …

We investigated whether Early Algebra lessons that explicitly aimed to elicit mathematical discussions (Shift-Problem Lessons) invoke more and qualitatively better mathematical discussions and raise students’ mathematical levels more than conventional lessons in a small group setting. A quasi-experimental …

Research and publishing have always been closely related but are currently undergoing changes. Informed by technological and cultural developments, their practices and definitions are being debated. For new forms of interdisciplinary and artistic research, there is a corresponding need for new forms …

In today’s era of content abundance, education has to deal with changed practices for the dissemination of knowledge. Many digital resources are available, and they have the potential to take the place of textbooks. ‘The role of the classic textbook as the key, immutable reference point for any class …

Het beheer van grote hoeveelheden documenten vormt een steeds grotere uitdaging voor organisaties. Of het nu gaat om bestaande of nieuwe informatiesystemen, lokaal of in de cloud, informatiemanagers stellen zich de vraag welke mogelijkheden er zijn om de toegankelijkheid en vindbaarheid van de informatie …