This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

Dit rapport behandelt het onderzoek naar de promotionele waarde van het WK Hockey 2014 in de Nederlandse media, met als doel de waarde van het WK Hockey 2014 voor de promotie van de stad Den Haag te kunnen aantonen. Promotionele waarde of mediawaarde is de waarde van de aandacht die een evenement krijgt …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

As social media become more and more relevant for brands, it is important to find ways of increasing valuable exposure for brands on social media. Valuable exposure is generated when brands create social capital for individuals. Social capital can be defined as the resources available for individuals …

In deze publicatie staan twintig bijzondere gebeurtenissen uit 2012 centraal. Het betreffen incidenten, calamiteiten en verstoringen van de openbare orde en veiligheid. Daarmee is niet gezegd dat wij de meest kritieke momenten of crisisachtige gebeurtenissen van 2012 behandelen. Wij behandelen in dit …

The League of Green Embassies, also referred to as 'the League' or LoGE, is a global network of now approximately 100 U.S. and Foreign Diplomatic Missions that commit to a "more successful, vibrant, and profitable energy and resource portfolio" (The League of Green Embassies: one-pager). Headquartered …

From the article: The higher educational environment in Europe is changing and for the Netherlands this means that the dual educational system (universities and insti-tutes for higher professional education) will disappear. However this is not the only driver of change. Many European countries face …

Inleiding in Lessen uit uit crises en mini-crises 2012. In deze publicatie staan twintig bijzondere gebeurtenissen uit 2012 centraal. Het betreffen incidenten, calamiteiten en verstoringen van de openbare orde en veiligheid. Daarmee is niet gezegd dat wij de meest kritieke momenten of crisisachtige …

Boekbespeking van Sherrie Turkle, 2011, Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Basic Books. Mails, sms’jes, instant messages, tweets, Skype, voicemails, Facebookberichten – via smartphones en andere apparaten zijn we vrijwel non-stop in contact met …

This paper presents the design and long-term study of BiebBeep, a large interactive touchscreen that has been developed with the aim to augment the information and social function of a library. BiebBeep displays user-generated and context-relevant content, such as information about local events and book …