Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Post-structuralist theory has frequently been discarded because of its theoretical character, extremely pluralist approach and lack of problem-solving attitude (Edkins, 1999 ; Campbell, 2013 ; Harcourt, 2007). Indeed, the main claim of post-structuralism is that reality is a socially-constructed artefact which …

What is a pop-up store and how can it be used for organisational counterspacing? The pop-up can be interpreted as a fashionable and hypermodern platform focusing on the needs of a younger generation of consumers that searches for new experiences and is prone to ad hoc decision-making. From this perspective, …

Eighteen years after the introduction of the graphing calculator in national examinations in the Netherlands, much has been learned about the use of technology in education. One of the key lessons was that integrating ICT as a tool for learning math is a complex task, and this complexity is often underestimated. …

A legal department’s objective is to support an organization in reaching its objectives, by seizing legal opportunity whenever possible and identifying and mitigating legal risks intelligently. To do this effectively, a proactive and structured approach is essential. Although times are changing, many …

Ageing is associated with a decline in daily functioning and mobility. A physically active life and physical exercise can minimize the decline of daily functioning and improve the physical-, psychological- and social functioning of older adults. Despite several advantages of group-based exercise programs, …

Human activity recognition system is of great importance in robot-care scenarios. Typically, training such a system requires activity labels to be both completely and accurately annotated. In this paper, we go beyond such restriction and propose a learning method that allow labels to be incomplete and …

This study was conducted for IES Asset Management BV. The reason for this study is that IES has no insight into their sales forecast. Due to the regular ongoing work activities, the focus on sales targets can be forgotten. IES would like to have more insight and understanding in their revenue predictability. …

Accumulating evidence dismisses the idea that bacteria are solitary bugs, living a completely independent existence. Instead, this definition is being replaced by the notion that bacteria are intimately communicating organisms holding tight relations to one another. One such process through which this …