Dit rapport behandelt het onderzoek naar de promotionele waarde van het WK Hockey 2014 in de Nederlandse media, met als doel de waarde van het WK Hockey 2014 voor de promotie van de stad Den Haag te kunnen aantonen. Promotionele waarde of mediawaarde is de waarde van de aandacht die een evenement krijgt …

This thesis is about establishing the possibilities for Thais Verkeersbureau on social media to get more exposure on the Dutch market and to generate more traffic to Thailand. Thais Verkeersbureau is the Dutch Tourism Authority of Thailand (TAT). TAT has its headquarters in Bangkok and has been promoting …

Daylight has been associated with multiple health advantages. Some of these claims are associations, hypotheses or beliefs. This review presents an overview of a scientific literature search on the proven effects of daylight exposure on human health. Studies were identified with a search strategy across …

Blue mussels (Mytilus edulis) create niches in the Wadden Sea and therefore they are important for the Wadden Sea. Because there are less mussel beds in the Wadden Sea than would be expected and because of their important role, they are monitored since the mid-nineties. It was found that some beds were …

Probiotic bacteria harbor effector molecules that confer health benefits, but also adaptation factors that enable them to persist in the gastrointestinal tract of the consumer. To study these adaptation factors, an antibiotic-resistant derivative of the probiotic model organism Lactobacillus plantarum …

Daylight has been associated with multiple health advantages. Some of these claims are associations, hypotheses or beliefs. This review presents an overview of a scientific literature search on the proven effects of daylight exposure on human health. Studies were identified with a search strategy across …

Within the semiconductor industry the demand for ever decreasing chip and resistor sizes has forced the use of extreme ultraviolet (EUV) waves in lithography machines. The older generation lithography machines used lenses to focus the waves. These lenses aren't transparent for EUV waves with a wavelength …

Laboratory research was done on flat glass substrates to study the effect that brine salinity has on adhesion mechanisms between oil and clay particles. This is done by evaporating a small clay suspension droplet (6 ul) on a glass slide that leaves a thin layer of clay upon which oil can be attached. …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …