The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

The following dissertation examines the most common natural disasters in Europe and their Early Warning Systems as a countermeasure. The paper will attempt to answer to what extent these Early Warning Systems play a role in the reduction of deaths and damages caused by natural disasters in Europe. Considering …

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

The aim of this research project is to provide an advice on how can healthcare professionals – doctors, hospitals and insurance companies make a (better) use of social media in order to generate awareness and engage general public in personalised medicine. In order to reach this aim an extensive desk …

This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

How can we make Inquiry-Based Science and Mathematics Education (IBSME) durable? …. by incorporating it in the pre-service programs for elementary teachers! With pre-service students the training can be much more intensive than with inservice teachers. To have an impact in the classroom the minimum contact …

Through an increasing demand for lower carbon dioxide discharges together with the anticipation of declining fossil fuels reserves, energy production in Europe will consequently be more and more originated from structures that are winning energy from renewable sources. Europe’s aim is to generate 20% …

The research explores energy clusters and their adaptations to drivers of changes using a Complex Adaptive Systems (CAS) approach. CAS offers a descriptive analytical framework that helps generate insights into drivers of change and cluster developments. The pilot EnTranCE, a living lab cluster, in Energy …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …