Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

Presentation at the 6th European Conference for Social Work Research (ECSWR) 2016. As of September 2013, the Research Group Applied Research Methodology at HU University of Applied Sciences Utrecht helps researchers to optimise their research methods for practice-oriented research. This presentation introduces …

Being adaptive to the individual novice teacher is considered a condition for effective teacher mentoring. The aims of this study are therefore to explore (1) mentoring activities through which mentors intend to adapt to the individual novice teacher and (2) characteristics of adaptive mentors. Information …

A culture change within an organization may be of importance in this turbulent world. An assessment of the current and desired cultural profiles can help estimate as to whether any changes are required. In this study the organizational culture of a housing association was examined from both the staff’s …

Student mobility is considered a core element of the process of growing internationalization, however enhancing student mobility remains a great challenge for most higher education institutions. The national vision(1) on internationalization suggests that each faculty and study program should have a …

This research is aimed at providing an answer to the following question, ‘Which factors can be identified as effective for the three global implementation partnerships – the ICRC programme GPHI2, ICCO and the UN Global Compact – to organise the collaboration between the private sector and the humanitarian …

The sharing economy is a business concept that highlights the ability for individuals to rent or borrow equipment, services and skills from other individuals rather than buying and owning them. This thesis was intended to investigate how the two largest businesses in the sharing economy, Uber and Airbnb, …

De auteurs doen in deze bijdrage verslag van de ontwikkeling van een instrument en methode die werkgevers een beter zicht geven op huidige en toekomstige personeelsbehoefte. De eerste ervaringen met instrument en methode onder negen werkgevers in Eemsdelta-regio zijn positief: de informatie over personeel …

An important step in the design of an effective educational game is the formulation of the to-be-achieved learning goals. The learning goals help shape the content and the flow of the entire game, i.e. they provide the basis for choosing the game’s core (learning) mechanics. A mistake in the formulation …

In many cities, pilot projects are set up to test or develop new technologies that improve sustainability, urban quality of life or urban services (often labelled as “smart city” projects). Typically, these projects are supported by the municipality, funded by subsidies, and run in partnerships. Many …