Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

In the Netherlands only a small number of male students opt for primary school teaching and a relatively large percentage of them leave without graduating. A small-scale research project was set up to explore the question: Can gender-specific student factors be identified in relation to the initial teacher …

Saxion is part of the Dutch system of universities for higher vocational training and applied sciences. In this paper a case study is presented to gain more insight in spin offs of these types of universities, and their effect on the regional economy. For this purpose a database of 152 spin offs has …

The way students perceive a learning climate (e.g. controlling or stimulating) is significantly influenced by feedback and assessment. However, at present much is unclear about the relation between feedback and motivational state. More specifically, the interplay with student characteristics is unclear. …

In the academic year 2009-2010, both field and desk research have been conducted for The Hague University's Sports Department. This research is important for the Sports Department because it provides inside information about the target group, which can be applied to (future) communication strategies. …

This paper analyzes the situational context of EA to identify the main needs of the organization. Two main objectives have been defined related to the principal needs of EA that are employees and funds. EA must increase the familiarity of the public in order to attract potential workers and opportunities …

Public transgressions by group members threaten the public image of a group when outside observers perceive them as representative of the group in general. In three studies, we tested the effectiveness of rejection of a deviant group member who made a racist comment in public, and compared this to several …

In an effort to gain better understanding of the assessment of prior informal and non-formal learning, this article explores assessors’ approaches to portfolio assessment. Through this portfolio assessment, candidates had requested exemptions from specific courses within an educational programme or admission …

This paper presents the results of a study on how elderly people perceive an intelligent system, embedded in their home, which should enable them to live independently longer. Users of a motion sensor system were interviewed about their experiences. A sensor system that autonomously works as well as …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …