The adoption of social media (web 2.0) in the e-marketing strategy of small and medium enterprises (SMEs) is not yet researched much. Research findings in bigger companies in the USA, Europe and the Netherlands suggest that the issue is high on the think list of marketers and entrepreneurs. But what …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …

With the globalisation process and the accompanying loss of sovereignty of the nation states in mind, I take a closer look at Higher Education Policy in a European perspective. The theoretical framework is constructed by Hedmo, Sahlin-Andersson and Wedlin, researchers at Uppsala University. They state …