purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

The adoption of social media (web 2.0) in the e-marketing strategy of small and medium enterprises (SMEs) is not yet researched much. Research findings in bigger companies in the USA, Europe and the Netherlands suggest that the issue is high on the think list of marketers and entrepreneurs. But what …

Sub-Saharan Africa (SSA) is an underdeveloped region, but had seen significant economic growth before the global financial crisis. Due to the crisis economic growth has stopped or even decreased. In addition, several other aspects are expected to become worse, such as incomes, child mortality and access …

In April 2005, the report titled ‘Internationals for SMEs’ was published (Braaksma 2005). The authors aim to focus on the ‘international’ in Small and Medium-sized Enterprises (SME), by giving an account of the professional profile of the more highly educated for international positions in SMEs. The …

In December of 2004 the Directorate General for Research and Technological Development (DG RTD) of the European Commission (EC) set up a High-Level Expert Group to propose a series of measures to stimulate the reporting of Intellectual Capital in research intensive Small and Medium-Sized Enterprises …

This paper examines how the learning environment in primary education can be enhanced by stimulating the use of innovative ICT applications. In particular, this discussion focuses on mind tools as a means of leveraging ICT for the development of cognitive skills. The stimulating effect of mind tools …

This relationship between external knowledge providers, e.g. consultants and academic institutions, and small and medium enterprises (SMEs) is a difficult one. SME entrepreneurs think external advice is expensive, not required and/or not useful. In this paper these arguments are explored against the …