This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

The introduction of the program ‘working to learn and learning to work’ for the bachelor students at the department Logistics Management (of the HU) has adopted a next level of competence awareness with their students. The introduction of the working and learning program kicked off 4 years ago with an …

“So why do we assume our teachers pull at the right end of the rope?” This question was raised during a discussion concerning the intercultural competences of our faculty in comparison to the perceived disappointing level of intercultural competences of our graduates. Intercultural competence development …

Narrative research is an appropriate method for studying the constructs and sensemaking of moral courage. Moral courage or speaking up by professionals is needed for maintaining ethical checks and balances in organizations. Personal narratives give the researcher and the researched increased understanding …

Presentatie Businessclass Ondernemen, gehouden op 27-11-2015.

Workshop Lean Start-up: short lecture to graduation own business group, held on 28-10-2015.

USE2015 is een internationale wetenschappelijke conferentie, die een forum biedt om het begrip van het midden-en klein bedrijf te verbeteren en heeft een unieke focus op het welzijn van mensen en het bedrijfsleven. Een van de kenmerken van een klein bedrijf is de verbondenheid met de omgeving en het …

During the opening of the Hanze Energy Transition Centre or EnTranCe (2015-10-13) posters were on display for the King and for the public. During the opening these posters where accompanied by the researchers to explain their research in more detail if questions did arise.

Business as usual?Workshop conference "New Business Models", held on 02-10-2015.

IT as driver for new business models.Presentatie 'IT as driver for new Business Models' tijdens Next Generation Business Models, oktober 2015, Groningen.