This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …

‘Panta rhei’ was the immortal wisdom, spoken over 2,500 years ago by the Greek philosopher Herakleitos. ‘Everything flows’; everything changes and nothing remains the same. More than ever, this is true for the competitive environment of many organizations. Whether resulting from technological progress, …