Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

This survey is about recognizing patterns in the way Small and Medium Enterprises (SMEs) organize their procurement activities. The scope of the survey is limited to the key commodities of the SME. A key commodity is defined as the purchased product or service group which is essential for realizing the …

Aims: identify and explain purchasing-oriented patterns in Small and Medium Sized Enterprises (SMEs) via case study research. Scope: Using a conceptual framework and empirical research this article proposes a series of purchasing-oriented patterns in SMEs. These patterns align activities to achieve the …

Purpose This paper investigates the impact of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase through Internet channels. Design/methodology/approach Using survey data from large consumer samples from 15 European countries, the authors classify consumers according …

accepted abstract Quis14 conference Field findings show that value dimensions in legal services are functional, social and emotional. The last category emerges not only within but also outside the interaction with the lawyer. Recommendation of others or the trackrecord of lawyers for example, which …

Purpose Due to the recent economic crisis, competition has considerably increased in the legal profession in the Netherlands. However, marketing in legal services is mostly in its infancy and value research in this context is scarce. We therefore used a contingency approach in exploring the origin of …

Draft research proposal; 20 JAN 2013. Preliminary proposal for a 3 (max 4) year research project leading to a PhD. In preparation for the WION workshops on Advanced Purchasing Research and to be worked out in more detail as a PhD research proposal before MAY 2013. The research objective is to find out: …

Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …