The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

PURPOSE: To examine physician assistant (PA) job satisfaction and identify factors predicting job satisfaction and identify areas of needed research. With a global PA movement underway and a half-century in development, the empirical basis for informing employers of approaches to improve job satisfaction …

In the face of increasing globalisation, with the biggest cities reaping the greatest rewards, knowledge economy specialist Willem van Winden examines the future for smaller university cities.

This research investigates to what extent lecturers at universities of applied sciences do regard differentiated rewards—intended to develop and/or display professionalism—to be fair, and to what extent, and in which form, do these stimulate their willingness to (further) professionalise and/or display …

This research investigates to what extent lecturers at universities of applied sciences do regard differentiated rewards(intended to develop and/or display professionalism)to be fair, and to what extent, and in which form, do these stimulate their willingness to (further) professionalise and/or display …

Crowdfunding is an emerging phenomenon that is taking the idea of investment into a new and never before seen level. Organizations and individuals find themselves achieving successful results by relying on widely dispersed individuals rather than professional investors. The main aim of this thesis centers …

Knowledge sharing is of vital importance for the success of organizations. People are not always successful in locating information and experts, exchanging knowledge with others outside their close circle, and sharing information that is tacit and difficult to communicate. Organizations tried building …

One of the factors that differentiate honors from regular teaching at the Faculty of Geosciences at Utrecht University, the Netherlands, is the freedom that honors students enjoy, a freedom that evokes excellence because it is focused and targeted. This targeted freedom takes three different shapes in …