Invited talk presented during the execution of the Memorandum of Understanding between Tinajin University and the Dutch Hanze and Saxion Universities of Applied Sciences.

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Presentation for the directors of the foundation Spectrum Zorggroep Drenthe responsible for care of elderly people in the Dutch province of Drenthe.

Presentation before a Chinese and Dutch group of industrial people and academics on the transition to Agriculture 4.0.

Op donderdag 8 november staat IT Academy colleges in het teken van gepersonaliseerde digitale gezondheid. Het college wordt verzorgd in samenwerking met het Lectoraat Personalized Digital Health (PDH) van de Hanzehogeschool Groningen. Lector dr. Hilbrand Oldenhuis en promovendus Herman de Vries bespreken …

The 34th annual congress of April 10-14 this year took place in Bonita Springs (Florida) where the professionals in real-estate education and research discussed six themes: global economy and capital flows, real estate market cycles, demographic effects, future-proof real estate , disruption in technology …

"Good evening everybody" This is the opening speech for the K4I 2015 diner debate in the European Parliament. As a University of Applied Sciences, we see it as our task to educate and challenge young talented people in taking up societal challenges, starting as young professionals. Our three strongpoint …

The ‘televisual’ names a media culture generally in which television’s multiple dimensions have shaped and continue to alter the coordinates through which we understand, theorize, intervene, and challenge contemporary media culture. Televisual culture is a culture which both encompasses and crosses all …

Digital books are often being heralded in the media. After all, the sales figures of digital books and e-readers are rising. It is inevitable that the book industry will keep on digitizing, since it facilitates life. However, what will be the long term effect of the digital books on authors, publicists, …