The agrifood sector is crucial for achieving global food security and environmental sustainability. In the Netherlands, innovations in food technology and adjacent areas are achieved in attractive projects at Universities of Applied Sciences (UASs) in close interaction with government, industry, other …

This research report focuses on the issue of establishing a sustainable reputation and the strategy based on the cultural characteristics of Bulgarians and essentially answering the question “How can we establish a sustainable reputation?”. The report has answered the research question How can we create …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

If the world wants to reverse climate change, a dietary change is inevitable (Ranganathan et al., 2016; Willett et al., 2019). The UN puts a lot of trust in the role of pulses in addressing the environmental and social issues of these times. Currently, consumption patterns around the world include too …

The European market represents, for Moringa Orchard created by Mr Siamak Tagari in the East of The Gambia, an exceptional opportunity to reach more consumers. In anticipation, MO is currently expanding its production with a view to selling more in France, Germany, the Netherlands and the United Kingdom …

Socially aware persuasive games that use immersive technologies often appeal to empathy, prompting users to feel and understand the struggles of another. However, the often sought-after standing in another's shoes' experience, in which users virtually inhabit another in distress, may complicate other-oriented …

De huidige preventiecampagne rond COVID-19 wil ons tot meer hygiëne en meer ‘sociale afstand’ brengen om zo het besmettingsrisico te verkleinen. Het is een breedspectrum-campagne langs de weg van het fear appeal, waarin de ernst van het risico ons tot verstandig gedrag moet bewegen. Dat is een mooie …

The concept of deterrence has dominated Western strategic thought for some seven decades. It shows no signs of easing its grip. In the face of any new security threat, such as terrorism or cyber-attacks, one of the fi rst questions to be asked is ‘ can this be deterred? ’ Even when the answer is not very …

This chapter examines how the Berlin neighborhood of eastern Kreuzberg attained its mythical image as a youth culture neighborhood. It combines theories of myth-making and canonization with the concept of preference construction, thereby developing new tools to assess how certain ideas and images (e.g. …

Zowel voor, na als tijdens een ramp worden er kaarten gebruikt als communicatiemiddel voor het delen van complexe informatie tussen hulporganisaties en de hulpverleners ter plaatse. Regelmatig gaat een kaart heen en weer tussen de kaartmakers, maar nadat de definitieve kaart is verstuurd naar het veld …