As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

Documentation is the bed rock of any organization. The strength of any organization depends on the quality of its pepople and its current business environment. Peple depend on each other to archieve the team's goals and subsequently the organizations. This project was done at the NXP semiconductors; …

With the development of Enterprise Architecture (EA) as a discipline, measuring and understanding its value for business and IT has become relevant. In this paper a framework for categorizing the benefits of EA, the Enterprise Architecture Value Framework (EAVF), is presented and based on this framework, …

From the article: Business process management and business rules management both focus on controlling business activities in organizations. Although both management principles have the same focus, they approach manageability and controllability from different perspectives. As more organizations deploy …

While NATOs definition of CIMIC would suggest an unambiguous concept, the essays in this volume make clear how complicated it can be and how it defies simple categorization. CIMIC takes place both during disaster relief and during peacekeeping operations. It takes place after military conflicts as well …