HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

Purpose This paper investigates the impact of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase through Internet channels. Design/methodology/approach Using survey data from large consumer samples from 15 European countries, the authors classify consumers according …

In this day and age, social media has become an integral part of modern society. Protest movements are utilising new media more than ever seen before, specifically social media networks such as Facebook and Twitter. This thesis provides an analysis of the role that social media played during the Gezi …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

This thesis contains research on the use of Social Media for Investor Relations. This research was conducted in 2011 by Digital Communication student Kasper van Merrienboer and is commissioned by Interactive Investor. Interactive Investor is located in Sydney Australia. This is the reason that my thesis …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …