Since the dawn of advertising in the Netherlands there have been much changes. Advertising has become an essential tool for any type of organization (Rakker, 2009). Nowadays, grasping the attention of an audience is becoming more and more difficult (Libbenga, 2013). Mark Jetten (2014) said “We barely …

The third industrial revolution is often thought to be caused by the emergence of three-dimensional (3D) printing technology. There is an evolving digital ecosystem that in several ways parallels the early development of digital music formats for the consumer market. At the same time there are social …

We explored how two types of study outcomes, perceived competence and earned credits, are interrelated, and influenced by self-regulation, motivation (intrinsic value and expectancy of procrastination) and deep approach to learn- ing. The relationships between these variables were analysed in a sample …

The aim of this explorative research was to understand in which ways audience interaction influences the audience‟s experience of a dance performance. In particular this research focused on the processes of audience participation, affect, aesthetic distance and kinaesthetic empathy. To this end it investigated …

Colleague van Dijk wrote an interesting article about the perception of pain scores, based on the relationship between two questionnaires and the results on these questionnaires of patients and caregivers (van Dijk et al., 2011). It is a nice article with a good description of the questionnaires and …

The use of cameras is growing: not only personal computers and laptops are standard equipped with a camera, but also the public domain is increasingly equipped with cameras. Today's camera is not merely a pair of eyes. A surveillance camera can see much more than a single person can do. The rapid proliferation …

Untrained listeners demonstrate implicit knowledge of syntactic patterns and principles. Untrained generative music ability, for example singing, humming, and whistling, is a largely unconscious or intuitive application of these patterns and principles. From the viewpoint of embodied cognition, listening …

Motivation -- Cameras are increasingly dominating our life, but do these influence our behaviour as well? What are people's emotions and attitude towards camera surveillance? Research approach -- In an exploratory study (n=23) people's emotional reactions to (visible and hidden) cameras were observed. …

A new method to study sudden ankle inversions during human walking and jumping is presented. Ankle inversions of 258wereelicited using a box containing a trap door. During the gait task, subjects walked at a speed of 4 km/h. At a pre-programmed delayafter left heel strike, an electromagnet released the …