This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

The main aim of this dissertation is to find answer to the central question of this thesis: What are the most effective measures to counter the spread of virtual Jihadism in the Netherlands? In order to investigate and give answer to the research question, research has been done by analysing existing …

Isala Clinics Hospital and Icare Homecare under leadership of Windesheim use a multi-method approach to standardize nursing data for oncology care based on Detailed Clinical Models (DCM), and use these DCM as requirements for the Electronic Health Record (EHR) system. Further, the DCM are used for extracting …

The League of Green Embassies, also referred to as 'the League' or LoGE, is a global network of now approximately 100 U.S. and Foreign Diplomatic Missions that commit to a "more successful, vibrant, and profitable energy and resource portfolio" (The League of Green Embassies: one-pager). Headquartered …

Omdat het inschrijf- en beheersysteem Easydus te groot werd, is besloten het systeem op te splitsen in losstaande modules. In deze scriptie wordt een aanbeveling gedaan over hoe het systeem het beste opgesplitst kan worden, en hoe de communicatie tussen de verschillende onderdelen zal gaan lopen.

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

The past few years Internet has become an important medium in modern society. The use of Internet as a mass medium has resulted in the development of new online media. The feature all these new online media have in common is interactivity. The new web based applications allow citizens to create and share …

This thesis is concerned with the ingredient branding of the Bluetooth brand. Chapter one and two of this thesis contain the introduction to the Bluetooth Special Interest Group - an owner of the Bluetooth brand and the Bluetooth wireless technology. Furthermore, it evaluates the Bluetooth brand knowledge …