Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

This study aims to help professionals in the field of running and running-related technology (i.e., sports watches and smartphone applications) to address the needs of runners. It investigates the various runner types—in terms of their attitudes, interests, and opinions (AIOs) with regard to running—and …

Electrification of mobility exceeds personal transport to increasingly focus on particular segments such as city logistics and taxis. These commercial mobility segments have different motives to purchase a full electric vehicle and require a particular approach to incentivize and facilitate the transition …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

Introduction: Previous longitudinal studies indicate that physical activity (PA) significantly declines from primary-to secondary school, and report both changes in individual and environmental determinants of PA. In order to understand this transition and to prevent this negative trend, it is important …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

Amsterdam strives to combat a shortage of homes by launching an ambitious housing development scheme for 32 designated most deprived neighborhoods. After decades of urban renewal projects, the local communities still suffer from difficult to resolve socioeconomic problems. Aside from a minimum of 40% …

To make a short summary of this Thesis project, it is written for Finca Rosario situated in Gran Canaria. The client 's desire is to enter the market and to be a luxurious villa with its marvelous orange - tree plantation in a unique region of Gran Canaria in a village called Fataga. Since the business …

The increased adoption of electric vehicles worldwide is largely caused by the uptake of private electric cars. In parallel other segments such as busses, city logistics and taxis, are increasingly becoming electrified. Amsterdam is an interesting case, as the municipality and the taxi sector have signed …

Now that the application of Artificial Intelligence (Al) is becoming more mainstream, it is applied in many different fields, and consequently, it is starting to play a more prominent role in design processes. In current mainstream HCI (Human-Computer Interaction) design frameworks, the human …