Developing a research approach from Amsterdam Zuidoost. We are committed to using our presence in the area to contribute a) continuing promoting interest in, and acquiring knowledge of, Zuidoost; b) respecting and embracing its versatility and c) eliminating barriers in its layout. In all three elements, …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

De afstudeerstage heeft plaatsgevonden bij GriDD. GriDD is een consultancy bedrijf dat bestaatuit een zeer gevarieerd team van tien personen. GriDD werkt voor bedrijven (B2B) waar kennisoverdrachtessentieel is in het primaire proces. GriDD adviseert over het effectief inzetten vaninformatie. Dit doen …

eHealth applications hold many promises, for instance to improve the quality of health care, to increase its accessibility, or to reduce its cost. Yet, many eHealth innovations never reach the stage where they get embedded into routine health care. This is due in part to a lack of evidence that these …

Spatial planning has become contested ground in Dutch politics. After decades of a broadly shared belief in strategic spatial planning by central government and comprehensive planning by local and regional authorities, the balance of political thought has changed in recent years. The ministry of housing …

The authors compared three methods of reading and learning by using paper, as well as a variety of interactive study forms. Thier work is part of the large Amsterdam E-Boekenstad (E-Book city) research project (www.e-boekenstad.nl and http://e-boekenstad.wikispaces.com/). They investigate to what extent …

A study was undertaken on the sunflower value chain in Lira district of Uganda. The objective of the study was twofold: First to catalogue innovations that have been developed or introduced in the value chain over a 10 year trajectory (1998-2007). The second objective was to map the knowledge management …