Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

A survey conducted in 2012 among publicly financed higher education institutions in the Netherlands revealed a growing awareness of the strategic relevance of Open Educational Resources (OER) and Open Education. However, hardly any policy or strategy related to OER and Open Education had been formulated …

Objective guidelines recommend that external cephalic version (ECV) should be offered to all women with a fetus in breech presentation at term. However, only 50–60% of the women receive an ECV attempt. We explored the determinants (barriers and facilitators) affecting the uptake of the guidelines among …

The UNESCO Institute for Lifelong Learning (UIL), based in Hamburg, is one of six educational institutions of UNESCO. Expectations that more than 60% of the world’s population will live in cities by 2030 led to the initiation of the Global Network of Learning Cities (GNLC), defined as a virtual community. …

De onderhandelingen tussen de EU en de VS (Transatlantic Trade and Investment Partnership - TTIP) begonnen in 2013. Ze hebben als doel het slechten van handelsbarrières en het harmoniseren en standaardiseren van voorschriften. In de thesis wordt onderzocht, in hoeverre de regelgeving in de EU op het …

Health care professionals responsible for patients with complex wounds need a particular level of expertise and education to ensure optimum wound care. However, uniform education for those working as wound care nurses is lacking. We aimed to reach consensus among experts from six European countries as …

Fragmentation of the environment affects the dispersal of Eurasian lynx (Lynx lynx). This also occurs in the Harz region, in central Germany, where in 2000 the Luchsprojekt Harz started reintroducing the Eurasian lynx. This constantly growing population causes lynx dispersal including high traffic volume …

The increasing commercialisation of the sports sector and changing consumer demands are some of the issues that create challenges for non-profit sports in contemporary society. It is important for managers and marketers of these organisations to innovate because innovation is a way to grow within a competitive …