How to create personas to improve designs for behaviour change strategies in the public domain? Three recent cases illustrate lessons learnt and challenges encountered during persona development in the public domain. Personas were helpful to gain insight into diversity within a target group, to create …

Dit rapport beschrijft de actuele onderzoeksvisie van het Marian van Os Centrum voor Ondernemerschap van de Hanzehogeschool Groningen (als uitwerking van de Road Map van datzelfde centrum) als input voor de visitatie van het MvOvO in mei 2018

This publication addresses the practical research of the Sustainable Cooperative Entrepeneurship (SCE) research group at Hanze University of Applied Science (UAS) Groningen. The SCE research group links market, education and public administration in their commitment to improve local and regional resillience …

According to some, developing a strategy results in producing a paper report, that does not ft the nature of SMEs. They are used to adapting pragmatically to changes. However, shifts in the economy and society are now so great that neither plans nor pragmatism is suffcient to survive. Many SMEs show …

In this short paper, we give an overview on how this major trend is unfolding and, specifically, how it affects cities. We take the following starting points: • Digitalization is a strong force that “happens” everywhere in the (urban) society. It has positive and negative effects – explored later in …

De studie beschrijft het antwoord op de vraag de situatie van de alumni van IBS is op de beroepsmarkt. 6 Subvragen zijn gesteld en beantwoord. De vragen zijn 1. Hoeveel IBS studenten studeerden af tussen 1990 en2017? 2. Wat zijn de meest voorkomende beroepen en functies? 3. Is ter een relatie tussen …

The research explored how a Dutch energy cluster embedded within a larger context of European and global developments reflected complex dynamics due to changes in its context. The case study explored Energy Valley of the Netherlands, a peripheral region that meets the challenge of energy transition, …