The Greenery BV trades, packs, stores and transports fruit and vegetable for customers throughout the hole of Europe. The customers of The Greenery BV belong to the largest retailers in Europe. The project is executed in the distribution office of location Barendrecht. Within the distribution office …

The head office of Stiho B.V. decided to make their organization stronger. Now the product specialists of the northern region are spread over two establishments, this results in a longer communication time between the salesmen of the two establishments. Because the specialists are not in the same office …

The aim of this paper is to investigate which portfolio extension option: either a cheaper subbrand or a private label endorsed by the national brand is better from the consumer perspective. Two hypothetical product concepts from a leading beer brand were tested among Dutch consumers. The findings show …

Rational exportations warrant a multitude of sophisticated homework done in advance in an enterprise's homeland as prerequisite before the conscientious companies could embark on their discrepant exportation efforts. This report expounded hereinafter aims to furnish the author's internship assignment …