The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

The Proactive Experience Center is a practice within Atos, that focuses on proactive workplace management to measure the employee experience of customers. They do this for the following reasons: • Improving the digital workplace; • Creating digital inclusion; • Caring for employee well-being; • Enhancing …

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

The Netherlands is aiming for the roll-out of more solar PV. However like many densely populated countries, the country is running into issues of lack of space. Opportunities around infrastructural works like highways provide space without compromising the landscape. Examples of this double use are already …

This research’s primary goal is to explore the current marketing communication strategy of The Hague Summer School at The Hague University of Applied Sciences and to answer the main question, which is - “How can the Hague Summer School at the Hague University of Applied Sciences attract more partner …

On January 1, 2015, Alrijne Zorggroep was formed by a merger between the Diaconessenhuis and Rijnland zorggroep. Alrijne Zorggroep consists of three hospital locations, two healthcare centres and two nursing homes. The hospitals are located in Leiden, Leiderdorp and Alphen aan de Rijn. This research …

The German sportscar brand Porsche is one of the best-selling sportscar brands in the Netherlands, as stated in a research by the RAI association (2019b). Haaglanden Motorsport is a Porsche specialist, with its focus in maintenance, purchase, sales and additional services connected to Porsche. Over the …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

Dit onderzoek moet een oplossing vinden voor het werven van nieuw personeel voor de gemeente Velsen door na te gaan hoe de gemeente zich kan onderscheiden van vergelijkbare werkgevers. De aanleiding voor het onderzoek zijn de vele openstaande vacatures waarvan invulling moeizaam verloopt. De doelstelling …

Cleanliness is one of the key determinants of overall customer satisfaction in train stations. Customers’ perception of cleanliness is not limited to cleaning only but depends on multiple predictors. A better understanding of these predictors may contribute to the optimisation of perceived cleanliness …