This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

The primary goal of front of pack (FOP) labelling is to help consumers make healthier choices through communication. A secondary goal is to encourage producers to improve the nutritional composition of their products. Evidence has shown that (FOP) labelling can help consumers to make healthier food choices …

The central topic in this dissertation is the description and application of a method that can be used to investigate colour as a qualitative phenomenon, without reducing the wealth of meanings that can be experienced in the world of colour. This method should provide space for the experience of colour, …

That contemporary universities and art schools are criticised for the reproduction of a Western (art) canon is nothing new and that those higher (art) education institutions consist of a predominantly privileged white student body is not a novelty either. It is therefore not my aim to reproduce these …

The purpose of this research is to find out if there is a whitewashing of the Dutch media and what effects, if any, it has on young females of colour. In order to answer this question desk research has been done about several studies regarding the representation of ethnic minorities. In addition to this, …

In the Dutch armed forces clothing sizes are determined using 3D body scans. To evaluate if the predicted size based on the scan analysis matches the best fit, 35 male soldiers fitted a combat jacket and combat pants. It was shown that the predicted jacket size was slightly too large. Therefore, an adjustment …

Het boek Kleur Groen visualiseert de bijzondere mogelijkheden van kleurgebruik binnen de dendrologie aan de hand van wetenschappelijke kleurtheorieën, kleurwerkingen en kleurconcepten. Daarnaast geeft het een overzicht van bomen en heesters , gerangschikt op kleur door de seizoenen heen. Tevens wordt …

Safety at work The objective of the project Safety at Work is to increase safety at the workplace by applying and combining state of the art artefacts from personal protective equipment and ambient intelligence technology. In this state of the art document we focus on the developments with respect to …

Over 40% of nursing home residents in the Netherlands are estimated to have visual impairments. In this study, light conditions in Dutch nursing homes were assessed in terms of horizontal and vertical illuminances and colour temperature. Results showed that in the seven nursing homes vertical illuminances …

Diversity implies variety. Diversity refers to the differences between people. Visible aspects – such as age, skin colour, gender, disability – and less or non-visible aspects such as cultural and social background, skills and competencies, and style of working. If you can handle diversity, you will …