This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Since 2011, over 500 Belgian nationals have become radicalised and left Belgium for a Jihadist conflict zone. The Brussel bombings, on the 22nd of March 2016 were carried out by two Belgian nationals who were also returning Jihadists. This dissertation explores whether Belgium can improve its current …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

1.1 Techniek verliest talent Verschillende branches in de technische sector kampen met een tekort aan personeel en de verwachting is dat deze tekorten ook in de komende jaren zullen blijven bestaan (ROA, 2013). Om de tekorten op te vangen wordt hard gewerkt aan het motiveren van jongeren om een technische …

About this publication: In their new work research collective Ippolita provides a critical investigation of the inner workings of Facebook as a model for all commercial social networks. Facebook is an extraordinary platform that can generate large profit from the daily activities of its users. Facebook …

The living lab EnTranCe provides a platform for open innovations. Stakeholders from large industry, SME’s, government and the research community team up to work on the future of the European energy system, with gas in a pivotal role. An important element of the innovation strength of EnTranCe is that …

EnTranCe to the second life of gas and as source of innovation and human resources.The living lab EnTranCe provides a platform for open innovations. Stakeholders from large industry, SME’s, government and the research community team up to work on the future of the European energy system, with gas in …

Ark of Inquiry is a learning platform that uses a computer-based inquiry learning approach to raise youth awareness to Responsible Research and Innovation (RRI). It is developed in the context of a large-scale European project (http://www.arkofinquiry.eu) and provides young European citizens (7–18-year-olds) …

With a market demand for low cost, easy to produce, flexible and portable applications in healthcare, energy, biomedical or electronics markets, large research programs are initiated to develop new technologies to provide this demand with new innovative ideas. One of these fast developing technologies …

This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …