This thesis is written for ‘Theater aan de Schie’ to determine which measures they should take to generate more revenue from the rental of the theater. This research provides insight into how companies find a location and which criteria they find important. This thesis used the Marketing RaDaR of Nate …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

De afdeling Sales & Events is verantwoordelijk voor het plannen, organiseren en coördineren van de evenementen die plaatsvinden in het pand en zij zouden graag zien dat zij een hogere voorkeurspositie in de mentale wereld van de klant krijgen als evenementenlocatie. De ruimtes zijn nog niet optimaal …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

Entrepreneurial Journalism is gaining in interest, first in the United States, but now also increasingly in Europe and in the Netherlands. This can be explained by a combination of factors. Firstly, reorganisations and substantial lay-offs in recent years at news publishers, especially of regional newspapers, …