Vanuit mijn interesse en in samenwerking met TK Glutenvrij is dit adviesrapport geschreven over inzet sociale media als onderdeel van het communicatiebeleid. De interne analyse is met deskresearch en gesprekken met de familie Kwakman tot stand gekomen. Het koopgedrag is onder de leden van de Nederlandse …

The purpose of this report is to investigate the industrial trade networks of Bulgaria for the manufacturing of machines, parts, tools and mechanical equipment. It was assigned by the marketing consultancy KommaNet in order to find out why its main client, the Dutch Centre for Promotion of Imports (CBI), …

During the past decade there has been a huge increase in the number of internet users, this has among other things resulted in a high growth of online networks. Many network providers are trying to attract new members, the competition is fierce. Therefore the purpose of this study was to investigate …

The objective of this research is to analyse the German equestrianism print and online media by assessing quality, characteristics and focus groups of each medium in order to find the suitable media that go in line with Pavo's marketing communication strategy and reach their target group effectively …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

This report was designed to investigate which social media tools are appropriate for Enviu to use to increase its online presence and membership population. Topics that are discussed are: social media i.e. blogs, online social communities, micro blogging, video casting (v-logs) and more. These tools …

Nederlanders zijn gewoon digitaal Jaarboek ICT en samenleving 2007: Gewoon digitaal. • Gewoner en intensiever gebruik van nieuwe media • Internetgebruik van hoogopgeleiden is veelzijdiger en productiever dan van laagopgeleiden. • Meer ouderen online, maar achterstand blijft groot. • Belang van internet …